Sherwood is hip to the MAXX

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In his two trips to the Wrangler National Finals Rodeo, team roper Matt Sherwood has made the most of his opportunities.

Matt Sherwood
Matt Sherwood

Both times, in 2006 and ’08, Sherwood walked away from the Thomas & Mack Center in Las Vegas with the Professional Rodeo Cowboys Association heading world championships.

On Thursday, he added to a long list of accomplishments by signing a partnership agreement with MAXX Sunglasses – Sherwood joins barrel racer Tana Poppino in endorsing the Colorado-based company.

“I wear sunglasses whenever I am competing or practicing outdoors and
also when I am driving from rodeo to rodeo, which is a constant part of my life,”
Sherwood said. “I really like MAXX sunglasses because they are a quality
product offered in dozens of styles at a price that everyone can afford. I think it
is exciting that the company is expanding its presence in the sport of rodeo.”

In association with the agreement facilitated by Sherwood’s representative, Mike Donnell of Donnell Rodeo Promotions, the team roper will serve as a marketing associate for MAXX, showing off the company’s logo while competing, conducting clinics or making public appearances. He will also wear MAXX sunglasses when practical.

“We started our involvement in rodeo and the western lifestyle market with our sponsorship of pro barrel racer Tana Poppino,” said Lauren Williams, MAXX’s director of public relations. “We have been so pleased with the acceptance of our product in this market and so impressed with the quality of the people we have met in the rodeo world that we wanted to expand our involvement with the sponsorship of another top rodeo athlete.

“Matt Sherwood is a quality individual, a proven winner and will be an excellent representative for us. This also is consistent with our belief that a strong sports marketing program will help our company and our retailers market to consumers with active, outdoor lifestyles.”


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