ATLANTIC, Iowa – Whether he was racing around the world as a reality TV star or chasing elusive world championships, Cord McCoy has always reached out to others.
Things won’t be any different when he returns to southwest Iowa for the second annual Cord McCoy PBR Challenge, set for 7:30 p.m. Friday, June 24, at the Cass County Fairgrounds. In fact, the Professional Bull Riders athlete will take time away from his preparation in order to show his appear at the Atlantic Relay for Life, set for 6-10:30 p.m. that evening at the Atlantic High School Track.
“I just want to be there to show my support for all those people who are raising money for the American Cancer Society,” said McCoy, who starred two seasons on the CBS-TV reality series “The Amazing Race” with his brother, Jet. “Relay for Life is an awesome event, and it helps in the fight against cancer.”
This isn’t the first time McCoy has been involved in raising money for such a worthy cause. In fact, he’s had a giving nature almost all of his life.
“Last year during my bull riding in Ada (Okla.), we had the Pink Tie Affair, and with that we raised money for the Relay for Life there,” McCoy said. “When you realize you’re fighting cancer, you know that it’s going to take a lot. We know it’s going to take a lot of people to beat the race against cancer.”
McCoy has a number of ties to southwest Iowa. His father, Denny, was raised around Villisca, and last November, he married the former Sara Best of Brayton. It’s quite easy for the McCoys to find their way back to this area from their home near Tupelo, Okla.
“This is an awesome place to be, and I’ve got a lot of family around here,” said McCoy, one of the fan favorites in the PBR. “We’re busy traveling and all the other things that go into what I do for a living, but I always like coming back here.
“This is a lot like home to me, and it feels like home to me.”
With that, he wants to continue giving to a worthwhile cause, and helping the fight against such a deadly disease through the American Cancer Society is as worthwhile as they come.
“I’ve been blessed to make a living doing something I really love, whether it’s on the ranch in little ol’ Tupelo, Oklahoma, or riding bulls all over the world,” McCoy said. “I want to try to figure out a way to where people coming to the bull riding will have the opportunity to donate to Relay for Life.
“It’s a big enough deal to me that I want it to be a big deal to the bull riding fans, too.”