Bruce Ford is a five-time world champion bareback rider. He’s faced numerous challenges and come away from them with gold.
Together, he and wife Sherry are battling something else: Recovery from the summertime flooding that drowned so much of their home state of Colorado. Just like traveling partners offering insight and a helping hand, the Fords are getting a helping hand in the form of a benefit auction that will take place at 9 p.m. Pacific Time on Tuesday, Dec. 3, at the Sonoma Room of the South Point Hotel and Casino in Las Vegas.
More information can be found HERE, where web designer Corey Brown has built an information site with enough bells and whistles to help potential donors along the way. Some who are instrumental in the development of the benefit are NFR bareback riders Bob Logue and Kelly Wardell and Katie Ford, their daughter-in-law.
It’s a great cause, and it will follow the NFR’s welcome reception at the South Point. I hope hundreds show up and get into the bidding wars that are needed to help the family out.