Town, Cervis ink 5-year extension

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Animals like Alpha Dog have been a key factor in the success of both Rooftop Rodeo and Cervi Rodeo. Alpha Dog helped Hardy Braden win the 2019 Rooftop Rodeo. Cervi Rodeo and the town of Estes Park have signed an agreement that will extend the contract another five years. (PHOTO BY GREG WESTFALL)

ESTES PARK, Colo. – Cervi Rodeo has been around professional rodeo for half a century and has many accolades that come with that type of experience.

For the Rooftop Rodeo in Estes Park, the Cervis’ circle I brand has been a key part of the event’s success over the last five years. The rodeo committee and the town of Estes Park are expecting that to continue, as the town recently agreed to renew its contract with Cervi Rodeo for another five years.

“We are excited that the town of Estes Park has been successful in renewing its agreement with our livestock producer,” said Mark Purdy, chairman of Estes Park Western Heritage Inc., a group of volunteers that works with the town of Estes Park to produce the annual rodeo.

“Over our first five years with the Cervi family, we have been nominated virtually every year for the PRCA’s Medium Rodeo of the Year, and we believe the Cervis have a great deal to do with that. We’re also excited to have a Colorado-based firm to produce our rodeo every year.”

Mike Cervi founded Cervi Rodeo in 1967 and was inducted into the ProRodeo Hall of Fame in 2003. Over that time, the outfit was twice named the PRCA Stock Contractor of the Year. He has now handed the operation over to his sons, Binion and Chase.

The firm also produces the National Western Stock Show and Rodeo as well as many other top rodeos across the country. It has been innovative with its outreach program to fill roughstock events and helping rodeos network with each other.

“They have demonstrated a passion to give back to the rodeo community, and they have always provided innovative parade ideas,” Purdy said. “They arrange great bucking horses and bulls for our rodeo each year, and they also recognize that the town owns Rooftop Rodeo, and Cervi Rodeo is the provider. We all know what to expect, and that makes our relationship very strong.”

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