Alternative marketing

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While checking out the Oklahoma City media market this week, I noticed an advertisement for The Split by WinStar World Casino Invitational presented by Express Employment Professionals, which is Friday-Sunday at the Ford Center.

I thought it was a great marketing campaign to have Cord McCoy’s photo in the advertising the event, given he’s an Oklahoman by birth and a fan favorite by his personality. He’s also a local rodeo hero, having claimed five International Professional Rodeo Association titles in his career. He’s also qualified for the Wrangler National Finals Rodeo and the PBR World Finals.

There are a lot of attributes for the PBR to consider when marketing an event in the state’s capital city.

But I find it a little strange that he’s a major player in promoting the event even though he’s only in the field as an alternate. Would that have been the advertising plan had Cord not made the draw?

Nonetheless, it proves the power of positive people. That’s great news for the PBR and the people who know Cord McCoy.


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