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Anyone who knows me knows I’m passionate about many things: God, family, friends, rodeo and storytelling are among them.

I developed Rodeo Media Relations and TwisTED Rodeo because I see a need for the rodeo stories to reach as many people as possible. I believe in the concept of good media relations, that presented in a way that’s easy to understand and easy to use will eventually reach the public.

I’m blessed with tremendous storylines, some that are heartwarming, some that are heart-aching. Some are even a combination of the two.

That’s the case on the pieces I’ve done about benefits for Craig Latham, a nine-time qualifier to the Wrangler National Finals Rodeo and coach of the rodeo team at Oklahoma Panhandle State University. A cancer diagnosis is always heart-aching; in this case, it involved a friend.

But the story is also heart-warming, because so many have reached out to support the Latham family as they fight this disease. Brent Shoulders, who is organizing an online auction through, sent me word tonight that the folks at Gatlin Auction are reporting big numbers. In fact, Shoulders said, Gatlin typically sees about 100-150 visitors to its website per day. Once the story about the Latham benefit auction broke, Gatlin reported nearly 600 visitors in one day.

That’s a good indication of what media relations can do, and it’s what I envisioned when I founded Rodeo Media Relations; it’s why I believe the product is a perfect way to help the sport continue to grow.

More importantly, I pray that it means outstanding contributions to the Lathams, who have been so giving for so many year.


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