Cinch the title sponsor of Timed Event

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GUTHRIE, Okla. – Cinch Jeans and Shirts has become an official arena corporate partner of the Lazy E Arena, the official jeans and shirts of the Lazy E and the title sponsor for the Cinch Timed Event Championship, which will feature 20 of the top all-around cowboys in ProRodeo.

“We are proud to be affiliated with an event and facility steeped in western history,” said Megan Scales, the sponsor manager for Cinch. “The core values of the Lazy Arena and its staff and owners, mirror that of Cinch Jeans and Shirts. We both have a passion to perpetuate the Western lifestyle we all love. It was a perfect fit for Cinch and we are happy to be a part.”

TEC-logoSince 1996, the Cinch Clothing brand has been creating quality jeans and shirts for Western men both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles wear Cinch jeans and shirts because of the quality fit and the authentic Western look.

Tickets for the 2016 Cinch Timed Event Championship go on sale Tuesday, Dec. 1.

Having taken place every March since 1985, the Cinch Timed Event Championship is the Lazy E’s premier event. It features the top 20 all-around timed-event cowboys in rodeo competing in the five timed-event disciplines: team roping-heading, tie-down roping, team roping-heeling, steer wrestling and steer roping. It is the “Ironman of ProRodeo” because of the challenges the combatants face over the five-round marathon spread out over just three days of competition. Long on to for tickets for the March 4-6 event.

“We are truly honored to have Cinch Jeans and Shirts as a true partner of the Lazy E Arena,” said Todd Barden, the senior director of business development at the Lazy E Arena. “Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the No. 1 choice for those who live and breathe the Western Way of life. We are proud to wear the Cinch Brand at the Lazy E Arena.”

The Lazy E Arena is host to more than 40 events a year. Lazy E-produced events – such as the Lazy E Red Dirt Roping Series and the Lazy E Red Dirt Reigning – are coupled with premier leased events, like the National Little Britches Finals Rodeo. The combination makes the Lazy E the perfect complex for Western entertainment and competition.

The McKinney family of Midland, Texas, acquired the property in October 2013. The ownership group has long recognized not only the facility but also the importance of the Lazy E’s place in rodeo and Oklahoma lore. The family has committed to maintaining the Lazy E as the world’s premier Western entertainment complex. The arena is undergoing numerous updates and renovations, which will enhance the lure of the Lazy E to the general population.


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