Traditional media outlets are always looking for the next great storyline. Oftentimes, the newspapers and TV newscasters overlook rodeo. Typically, it’s not malicious. More, it’s because they know nothing about the sport. Sports editors know football, basketball and baseball. They even know a little about soccer and volleyball, and they play golf. But they don’t[...]

The American Royal is moving forward in the sport of rodeo by reaching back to its tradition. The Kansas City celebration is a not-for-profit, community volunteer-based service organization that raises funds to fulfill its vision and mission through endowments, contributions, sponsorships and event revenues. For decades, it’s been a hot spot for all the top[...]

You might say Cort Scheer is having the best year of his life. He is, in fact, in rodeo. On Thursday night at the All-American ProRodeo Finals presented by Pendleton Whisky in Waco, Texas, Scheer rode the Andrews Rodeo horse Peppermint for 84 points to win the progressive go-round. All told, the Elsmere, Neb., cowboy[...]