Matt Sherwood is a two-time world champion header who just finished the 2011 season as the third best in the final standings.

Now Sherwood is also part of the Rocky team after reaching a sponsorship agreement with the company’s western division.

“We are thrilled to welcome Matt Sherwood to the Rocky team,” said Bonnie Bleile, marketing manager for Rocky’s western division.

Sherwood – who lives in Pima, Ariz., with his wife, Kim, and their seven children – will wear Rocky boots in and out of the arena while sporting the Rocky logo whenever possible to help promote the brand. He also will promote Rocky on his website, Facebook page and Twitter account.

“I have specific standards which must be met by any company or product I endorse,” he said.