Since he became a member of the Professional Rodeo Cowboys Association five years ago, Pete Carr has made a name for himself as an innovative stock contractor.

He took it up a notch in 2010.

Carr Pro Rodeo established a significant name in its inaugural year, when Real Deal was named PRCA Bareback Riding Horse of the Year. Two years later, River Boat Annie finished as the runner-up to the world champion bareback horse.

This year, Pete Carr stepped out on a ledge and hired me to be his media director. I am grateful. It is a wonderful opportunity, and I hope the work we’ve done was not only beneficial to Carr Pro Rodeo, but to the committees that hired the livestock firm.

There are several things that make Pete unique, but the common theme among those I visited with was that he works hard to make each performance, each rodeo better. Contestants love the fact that they have a chance to win every time they arrive at a Carr rodeo.

Better yet, the committees love the work ethic because the entire Carr crew goes out of its way to help committee members present a showcase to the fans.

Make no mistake: Pete loves outstanding bucking animals, and he has a pasture full of them. But I firmly believe Pete Carr wants to make the sport better, from great horses and bulls to a production that keeps fans wanting to come back for more. He also knows the importance of a good promotion campaign, which helps draw fans to the arena.

Rodeo needs more innovative thinkers like Carr. It’s refreshing. Moreover, it’s needed to help the sport grow.