Jeff Medders has been the television voice of rodeo for two decades. His sound is familiar and strong, a great correlation for the sport and its stars.

Now as the man in charge of Geronimo Productions, Medders’ schedule gets a little more intense in 2011. You see, in addition to producing every Championship Bull Riding TV broadcast — as Geronimo has done for the last three years — Medders and his crew will put together the shows for the Seminole Hard Rock Xtreme Bulls Tour, 10 Professional Rodeo Cowboys Association’s Wrangler Million Dollar Tour events for In Country Television and four big PRCA events for GAC — the Ram National Circuit Finals Rodeo, the Justin Boots Playoffs (Puyallup, Wash.), the Justin Boots Championship (Omaha, Neb.) and the All-American ProRodeo Finals presented by Pendleton Whisky (Waco, Texas).

Working big rodeos is nothing new to Medders, who has served as the play-by-play man for the Wrangler National Finals Rodeo for most of the last 20 years.

“Most of what I’ve done had to do with hosting,” said Medders, who lives in Tulsa, Okla., with his wife and four children. “I wanted to build a production company, and I’d done a lot of things in the Western industry, from the AQHA to the PRCA to bull riding. I wanted to get a production company rolling, and I just wanted to do cowboy sports.”

While Geronimo is a competitor to longtime NFR TV producer Winnercomm, also a Tulsa-based company, Medders has returned to work ProRodeo’s championship because of his professionalism and understanding of rodeo. It’s why he’s a major player for the CBR, and Medders said the relationship with the stand-alone bull riding organization has been important to Geronimo’s success.

“The CBR is a great product, and it’s so much fun to work on,” Medders said. “Just doing this show has made my career.”

That says a lot, especially considering what he has done for rodeo.