Why media relations works

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Announcer Boyd Polhamus tweeted today directly to ProRodeo.com that there are great storylines at rodeos in San Angelo, Texas, and Tucson, Ariz., which are taking place.

He’s right. In fact, those stories need to be told just as much as the ones that we’ve been telling about San Antonio. Of course, it’s much easier to tell the stories if the storytellers are presented information.

The primary focus of Rodeo Media Relations is to present those storylines to the storytellers, whether they be newspapers, radio stations, TV stations or websites. Rodeos like San Angelo and Tucson would be served to have an outlet like this that reaches all levels of coverage — from local media to national rodeo outlets.

San Antonio has Susan Kanode, the 2007 winner of the PRCA Media Award for Excellence in Print Journalism. Susan is excellent at providing content and results from each performance at a rodeo like San Antonio. She personifies Excellence in the title of the award, and her program of on-site media direction is what led me to create Rodeo Media Relations.

The primary difference between the two entities is in pre-event promotion, but the reality is that Susan and I work very well together. I’m able to report the goings-on in San Antonio, Fort Worth and Denver because of what she does.

Most importantly, Susan and I care about the sport of rodeo. That’s the primary reason you want quality media relations on your team. We get those storylines to the storytellers.

Both Tucson and San Angelo have great websites, and Tucson has done an excellent job in updating the site with results. The San Angelo Stock Show and Rodeo, however, has posted results from just two of five performances – just the second and third performances, which took place last Friday night and Saturday afternoon. There is nothing from the opening performance last Thursday or the shows that took place Saturday night or Sunday afternoon.

It’s hard for the storytellers to reach out to the audiences without the proper tools. If you want the proper tools in today’s society, your best bet is to have Rodeo Media Relations on your team.


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