Benefit scheduled for bullfighter Pierce

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From the CBR

FORT WORTH, Texas – When James Pierce was diagnosed with kidney cancer, members of his bull riding and rodeo family responded with love and prayers. They are taking it a step farther with at the Whybenormal Benefit, set for the afternoon of Sunday, April 13, at the Longhorn Saloon in Fort Worth.

Pierce, of Thibodeaux, La., will have extensive surgery and treatment. The benefit has been organized to help defray medical costs. As a professional bullfighter, Pierce often was asked about his chosen career and answered, “Why be normal?” That has become his moniker, and it’s certain the event will be anything but normal with the entertainment available and items up for bid.

It will cap off a weekend of Western celebrations that includes the Texas Rodeo Cowboy Hall of Fame inductions and the Championship Bull Riding’s Tuff Hedeman Championship Challenge bull riding. Pierce is on the CBR’s arena crew, as is his son, James Pierce Jr.

Doors open at noon, and the benefit will include silent auction will go on throughout the afternoon with a live auction capping off activities starting at 4 p.m. A $10 donation will be requested at the door.

“It’s amazing the items that have been donated and the outpouring of support we’ve had,” said Gary “Roach” Hedeman, who is organizing the benefit with his wife, Cindy. “James has been a good friend, and now it’s our turn to support him.”

Among the live auction items is a pair of green chaps won by legendary bull rider Don Gay when he earned one of his eight world championships. The auction also will be filled with rodeo memorabilia and history, and patrons will have a chance to own one-of-a-kind items like an autographed cover of Life magazine featuring the late Jim Shoulders.

“It’s unbelievable the response we’ve had,” Pierce said. “I can’t thank Roach and Cindy enough for putting this together and everyone else involved. It’s overwhelming and very humbling.”

Pictures of many of the auction items are on the Facebook page, donate auction items, email


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