Over the past few days, I have posted on social media about some of the amazing relationships I have had since developing Rodeo Media Relations in 2005 and extending that on to TwisTed Rodeo when it was created in 2010.
In addition to creating the news and information site six years ago, I also began working that year with Pete Carr and Pete Carr Pro Rodeo. Pete was the only stock contractor with the foresight to see the need for promotion, and he offered an opportunity. Over the last six-plus years, I have witnessed the changes and the changing times that comes in rodeo, especially on the side of a livestock producer.
When I began working with Pete, Carr Pro Rodeo was the primary stock contractor for nine events. He was known as a man with a strong herd of bareback horses, led by 2005 Bareback Horse of the Year Real Deal and River Boat Annie, the 2007 reserve world champion.
Now Pete owns two PRCA cards for Pete Carr Pro Rodeo and Pete Carr’s Classic Pro Rodeo, which, combined, makes up the largest firm in the game. Over the last three years, no other stock contractor has had more animals selected to perform at the National Finals Rodeo than the Carr firm, from bareback horses to broncs to bulls.
I have been blessed to tell the stories about some incredible animal athletes, including three other barebacks of the year, Big Tex (2010), MGM Deuces Night (2012) and Dirty Jacket (2014-15). I’ve also seen them all perform exceptionally well.
For the past four years, Pete Carr has received five nominations for PRCA Stock Contractor of the Year – both firms were up for the award last year. The votes are made by the members, which include secretaries, timers, pickup men, clowns, bullfighters, laborers, committees, cowboys, etc.
I don’t get a vote, but if I did, Pete Carr Pro Rodeo would get mine. Pete Carr is no longer just a bareback man; he’s got amazing broncs and bulls, too. Beyond that, I think he has one of the most incredible group of professionals in the game, and the firm’s rodeo production is second to none.
Pete Carr cares about rodeo. He broke into the game as a bareback rider and traveled the country on the backs of bucking horses. Even though he found success in another business venture, he never left rodeo. When he returned to the game in a more concentrated fashion, he never looked back. In fact, he’s continued to grow his firm and his love for rodeo over that time.
It’s about passion, and it’s something every cowboy understands.