The Professional Bull Riders will kick off the Built Ford Tough Series schedule this weekend at the Madison Square Garden Invitational in New York City.

It’s the first of 29 events for 2011 and will feature the top 40 bull riders to open the campaign – made up mostly of the top 40 from last season. From reigning world champion Renato Nunes to three-time champ Chris Shivers to veterans like Ross Coleman to stalwarts like J.B. Mauney, the best cowboys in the PBR will be there.

Besides, New York City is a great place to ring in the new year. Just ask all those people who flocked to Times Square last Friday night.